The Making of 'The Art of ISM': Working with Zaytoven and Metro Boomin

When I started working on "The Art of ISM," I knew I wanted to create something that bridged generations and sounds. Houston's underground meets Atlanta's production powerhouses.

Getting Zaytoven and Metro Boomin on the project was a dream come true. These producers understand how to create beats that knock while leaving room for lyrical artists to shine.

We recorded over 30 tracks before narrowing it down to the final 11. Each song had to earn its place on the album.

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